Behavioral Targeting: What is the big deal? Posted on: July 31st, 2008 by Matt Tharp Facebook caught a lot of flack over Beacon, and the whole idea of behavioral advertising came under fire. The massive backlash over Beacon was not only a setback for Facebook, but for the whole social media industry, who have been building their networks to create the holy grail of advertising platforms - media rich, highly interactive and carefully targeted. This would be a huge win for businesses and unr
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